- What is your all-time favorite brand? What do you most like about the product and/or brand name? What (if anything) do you dislike? What image does the brand have in your mind? How loyal are you toward the brand? Why?
- Go to the supermarket and take a look at the brand extensions that exist for Coke. Do you think this makes sense or not? When is brand extension a good strategy? When is it a poor one?
- Consider Starbucks coffee. Consumers sometimes bond very closely with their preferred brands. What type of brand equity do you believe they have established over the years? How did this happen?
- What do you like about your bank? How would you compare the services you receive from your bank to other competing banks and to your â€œidealâ€ bank? What is good about the service you currently receive? What specifics about the service make it very good from a marketing standpoint?
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