Please answer each of the following questions.
We have all heard about the declining financial performance of Groupon. But do you know the reasons whys? Please review this video of “The Groupon Disaster – A Case Study for Entrepreneurs,” and answer the following questions.
Now that you have seen the video, what areas of SWOT has changed from their inception to now?
Speculate on the impact you think that competitors like Living Social has had on the external environment? What has changed in the external environment, the customers, the vendors, or the technology?
What do you think is Groupon’s current competitive advantage?
Is there more of a problem with their internal environment or external environment? Which one and tell me why?