US Beer Industry

Please read the attached case “The United States Beer Industry” and answer the following questions.

  1. What is the most notable characteristic of the U.S. beer industry? Why has the industry become so over the last two decades? (5 points)
  2. What market segments does the beer industry currently have? What sector does the beer industry belong to? (5 points)
  3. What strategy would you suggest for the beer companies in order to cope with the external challenges? (5 points)
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