Please read the attached case “The United States Beer Industry” and answer the following questions.
- What is the most notable characteristic of the U.S. beer industry? Why has the industry become so over the last two decades? (5 points)
- What market segments does the beer industry currently have? What sector does the beer industry belong to? (5 points)
- What strategy would you suggest for the beer companies in order to cope with the external challenges? (5 points)