Assignment: Message Appeals
There are many different message appeals that can be found in advertising including the use of the following (see pages 290–306):
(c) Appeal to fears and/or guilt of the consumer
(d) Sex or use of subliminal messages
(f) Comparative advertising.
Using the template address the following items:
e an example of each of the different message
that you have found in person or on the Internet. Be specific about each example.
- Answer the additional questions after the table in at least two paragraphs each.
Access the grading rubric.