Unit 5 Assignment for Building Customer

Assignment: Message Appeals

There are many different message appeals that can be found in advertising including the use of the following (see pages 290–306):

(a) Endorsers

(b) Humor

(c) Appeal to fears and/or guilt of the consumer

(d) Sex or use of subliminal messages

(e) Music

(f) Comparative advertising.

Using the template address the following items:


  • Provid
    e an example of each of the different message

    that you have found in person or on the Internet. Be specific about each example.
  • Answer the additional questions after the table in at least two paragraphs each.

Access the grading rubric.

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