Top-down vs. Bottom-up business model

Assignment:

Do some research about the Top-down and Bottom-up business model. This link may help: https://www.investopedia.com/articles/investing/030116/topdown-vs-bottomup.asp

Then listen to this interview: https://www.youtube.com/watch?v=GVEHBEBT8Tw

Now, you need to decide which business model does Zappos belong to, Top-down or Bottom-up? After you make your decision, please write a two-page, double-spaced paper specifically and clearly explain and support your decision.

***As this assignment is tied up with a specific company, please make sure the paper focuses on the specific reasons assiciated with Zappos, rather than the general environment***

Much appreciated!

 
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