Articles must be selected from a business related publication, i.e., Management Review, Fortune, Newsweek, Forbes, Wall Street Journal, etc. The article must not be over 45 days old from the date the brief is due. Briefs must be typed and be no more than one page in length; however, please fill the majority of the page with text. A copy of the article must be attached to the brief or attach the article as a hyperlink. The copy of the article can also be handed to the professor in class. There should be an even “flow” of thoughts and ideas, using correct grammar, structure, etc., leading to a logical conclusion.
Structure the paper so that the emphasis is on your analysis. In the vast majority of cases you should not follow the structure of the article. It looks like the easy way to do things. That practice tends to result in a series of points, many of which are repetitive. It puts the emphasis on the structure of the work, not on your discussion (Sillars & Gronbeck, 2001, p 51).
“A paragraph contains the development of one idea. Paragraphs help to clarify your argument by giving the reader a visual indication of separate arguments. You should avoid undeveloped paragraphs, especially one-sentence paragraphs unless they are used to achieve some specific effect. One-or two-sentence paragraphs usually signal underdevelopment or lack of explanation/illustration. Conversely, avoid the temptations to have page-long paragraphs with several ideas in them; they often overwhelm your readers. Use paragraphs to put your ideas into reasonable sections” (Sillars & Gronbeck, 2001, p 54).