Citation: Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2015). Strategic Management: Competitiveness & Globalization: Concepts and Cases (11th Ed.). South-Western College Pub.
Please use the same company as week 1!
You will perform an environmental scan for your target company.
Write a 1,050-word minimum environmental analysis in which you include the following:
- Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
- Evaluate the company’s external environment.
- Identify and assess one or more of the Five Forces that are most important in driving competition in your organization’s external industry environment.
- Assess the company’s general environment.
- Evaluate the organization’s industry operating environment.
Format your paper according to APA guidelines. – I have attached the paper below with APA format.
Support your assessments with authoritative research using the UOPX Library. – I will provide the user and password in order to access this information. once in the site you are on the home page and you go to the library tab and then the university library tab and you can access the assessments for this paper there.
Click the Assignment Files tab to submit your assignment.