Short Paper

Please read attached proposal document which has Company Name, Product and foreign market selected. and prepare for below

PESTEL Analysis: You will perform an external analysis using the PESTEL framework to think through a logical set of reasons for strategic expansion into a foreign market.

  • What is the foreign market’s environment as related to the PESTEL framework?
  • What factors in the PESTEL framework are most important when entering the foreign market and why?

    Need 3-5 pages of content. The title page, table of contents, reference page or pages, appendices are not counted as content.

 
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