Primary and Secondary Research

You are the MBA Coordinator and you are launching a new fully online MBA program.

  • As part of your launch, prepare a marketing plan for the program to plan your strategies for the coming 5 years.
  • All the info needed about the program are on our website; accordingly, draft a full fledged campaign for the program.
  • B.Secondary Data: Published material related to your industry or the product
  • In this part you need to find a academic journal or news to support why online MBA is a great program. Send me the journal you find and then write a two page summary of it.
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