1. Discuss how the marketing mix will vary in relationship to the offering of a service and of a product?
2. Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right?
3.Select a problem that a firm might have bringing out a new product or service and discuss how the firm could overcome that problem?
4.Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?