One Article Analysis on International Marketing-Related Topics
Students are required to submit a 4 full -pages (double spacing) report on an article related to international marketing. Most articles can be downloaded and analyzed from major business periodicals listed in the syllabus under â€œadditional materials and sourcesâ€.
These periodicals include the following:
Business Week, The Wall Street Journal, The New York Times, The Economist, Financial Times, among others. Students have the option of using the online or print media as spources for articles.
Articles should address the following:
a) The central message of the article, outlining any problems, challenges, opportunities or other issues raised in the article.
b) Conclusion and recommendations, solutions or important lessons that can be drawn from the article
Online articles: Attach or show clearly the web address link to the article.
Print versions: Attach the first page of the original article to your report.
Sources: Indicate the source(s) of your article in the report you submit.