Choose a company and discuss which BCG category (star, cash cow, dog, or question mark) would apply and why. Analyze whether it is always possible or desired to be in any one category at all stages of a company’s evolution and whether every company should strive to be in the star category.
Include in your initial post at least one reference using the CSU Library or other professional and scholarly references. You may want to use the Business Management & Administration Library Guide (Links to an external site.) to begin your research. Your responses in the discussion board must be well written according to CSU-Global Guide to Writing and APA Requirements (Links to an external site.).