mgt 6670 case paper

Page 313, Bottom of the Pyramid (BOP)

Your tasks:

  • Write a paper (at least 3-page, double-spaced, Times New Roman, 12 font, standard margins) to discuss the notion of BOP. You may provide arguments from both sides – pros and cons – and then offer your point of view on BOP.
  • Address the solutions to BOP.
  • Use at least five sources as your references (APA style).


1 pros paragraph

2 cons paragraph

3 Your own opinion, Which side do you prefer? why?…

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