MKT571 – GROUP
**Cannot accept more than 2% plagiarism, it will be submitted to TurnItIn. If you are referencing please do in-text citations.
***Please use grading guide attached to help you and make sure that all requirements are met.
Written Paper Assignments:
It should not have to be restated, but remember that ALL written paper assignments are required to have references AND citations in the body of the paper. A paper with no references or citations is considered a form of plagiarism and will result in zero points.
***It is VERY IMPORTANT that you follow the grading guide as well as the APA format.
**** NOTE: This professor has a zero-tolerance policy on plagiarism. The professor submits ALL papers to Turnitin! The scores they receive can be significantly different from the scores you receive for student submittals.
BOOK: Kotler, P., & Keller, K. L. (2016). Marketing Management. Boston: Pearson.
This is a group effort and the below is my section. Let me know if you have any questions.
Purpose of Assignment
The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.
As a Learning Team choose a brand: NIKE and a related brand strategy: Storytelling
Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy. The presentation should be a minimum of 7-10 slides.
Discuss in a minimum 700 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.
Note: Charts/graphs/tables in your Microsoft® Word write-up do not count towards the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.