Marketing Questions

Answer each question in your own words at 150 words minimum for each question.

1. What is integrated marketing and how does it fit in a marketing plan?

2. What is the difference between fad, fashion, and style?

3. Has Toyota followed the Form or Function paradigm?

4. What are the various categories (5) of the service mix?

5. How does one manage new product/service ideas and bring them to market?

Add your references and citations for each question.

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