MKT-308 Marketing Management
W3 – Marketing Plan: Part III
Two Parts to this assignment:
Answer the DQ’s in 50 words or more; be specific:
Why might a company want to reposition its products?
Why is internal marketing critical to the success of service marketing?
Product Extend-Ur-Shade – a clip on sun visor shade that offers shade extension to a car visor.
- Complete Section III of the Marketing Plan Template in approximately 750 words.
- III. A. Target Audience
- III. B. Customer Buying Motivations/Desired Value
- III. C. Product/Service Benefits
- Format your template text using Writing Style Handbook guidelines
- Include three new scholarly sources