Answer each question in 150 words minimum in your own words. Cite and provide reference(s).
1. How do consumers process and evaluate prices?
2. What are the various responses to a competitor’s price change?
3. When and how should a company initiate a price change?
4. What are the various channels to market and how are they interrelated and how are they different?
5. How should companies integrate channels?
6. What are the key channel issues in e-commerce?
7. What are intermediaries and why are they important?
8. What are some of the important issues in wholesaling?