Marketing assignment 7

Watch video first.

1. Compare Dell’s supply chain and logistics innovations with the competitive responses from competitors such as the Apple Store and others. 2. Discuss the emerging supply chain and logistics management factors shown in the video that were already negatively affecting large computer chain stores. 3. Explain how these technology-driven factors were not enough to enable some businesses to survive the online competitive entrance into the market.

Each of your three responses should be at least one page in length; therefore, with an introduction and conclusion included, your essay should be at least four pages in length. In addition to the video, your essay must reference at least one article of your choice from a business-related or news website; therefore, your essay should reference at least two sources.

http://fod.infobase.com.libraryresources.columbias…

 
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