Market Research Implementation Plan: Problem Identification and Project Outline

Select an organization with which you are familiar. This organization is the basis for your Market Research Implementation Plan. (Under Amour)

Obtain your instructor’s approval for this organization before beginning this project.

Select a scenario from the following list:

  • An organization is considering introducing a new product or service. ( Under Armour Healthy snack bar)

Write a 525- to 700-word detailed outline of your Market Research Implementation Plan in which you address the following:

  • Describe your selected organization and scenario.
  • Based on your selected scenario, identify the detailed areas in which market research is needed – such as population, target market, and per capita – and describe their importance to the organization in the selected scenario.
  • Develop an outline with headings and a brief paragraph for each of the sections that you anticipate having in your final Market Research Implementation Plan. You may decide to change these sections in future weeks.

Format your outline consistent with APA guidelines. and grading chart

Click the Assignment Files tab to submit your assignment.

 
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