loyalty program analysis 1

Choose (2) existing loyalty programs for detailed analysis. Provide a deep dive of each of the rewards/loyalty program concepts, engagement tools, and outreach tactics.

Evaluation criteria:

  • Full understanding of the (2) loyalty programs (i.e. goals, benefits, target, incentives, and engagement tactics)
  • Comprehensive analysis and comparison of each program and recommendations for success
  • You can choose two similar brands’ loyalty program (such as Apple and Samsung) to compare which loyalty program is better and tell the differences.

Here is the extra resource I have attached below.

Plz avoid Starbucks and Sephora brand

Write about 2-3 pages is fine.

Thank you!

 
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