16-14. JÃ¸rgen Vig Knudstorp became CEO in 2004. Assess the key strategic decisions he has made, including outsourcing and divesting the theme parks.
16-15. LEGOâ€™s movie-themed products, keyed to popular film franchises such as Harry Potter, Lord of the Rings, and SpiderMan, include detailed construction plans. Do you think this is the right strategy?
16-16. Using Porterâ€™s generic strategies framework, assess LEGO in termsÂ ofÂ theÂ companyâ€™s Âpursuit ÂofÂ competitive advantage.
16-17. What risk, if any, is posed by LEGOâ€™s movement into multimedia categories such as video games and television?
minimum of 400 words total
font 12 times new-roman