instructions for capstone project part 3 1
Username: ccromwel
PW: Mash25
Now that you have conducted a cultural review along with developing some marketing strategies for entry into the country, it is time to begin the third part of the project, which continues from Project Part 2. Using the same company of choice that is proposing an expansion opportunity oversea, conduct a strategic audit on the following areas:
- Internal environment
- External environment
- Strengths
- Problem analysis
- Recommendations and implementation costs
Submission Requirements:
Submit a two- to three-page Word document using 12-pt. font and APA format
Submit your work in the “W6 Dropbox for Capstone or Internship” found in the W6 Folder
| Grading Criteria Assignments | Maximum Points |
| Meets or exceeds established assignment criteria | 40 |
| Demonstrates an understanding of lesson concepts | 20 |
| Clearly presents well-reasoned ideas and concepts | 30 |
| Uses proper mechanics, punctuation, sentence structure, spelling, and APA | 10 |
| Total | 100 |
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