Healthcare Marketing

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Review the      Terminal Course ObjectivesHow will      accomplishing these objectives support your success in management?What risks      or challenges might a health care manager encounter if he or she has not      mastered these objectives? Explain your answer.Course Objectives:Analyze       and differentiate the options offered by multiple marketing research       firms to ascertain the best method for gathering customer perceptions       about healthcare services and organizations.Assess       the cost of various marketing methods used by healthcare organizations       and the potential return on investment.Describe       the various marketing media options available for healthcare       organizations and their potential for building awareness and sales.Explain       how marketing results are gathered and assessed for healthcare       organizations.Plan a       marketing strategy for a healthcare organization that increases market       awareness in a target market

 
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