Learning Activity #1
The Jonas brothers are looking for new markets for four major reasons: the increased safety regulations in the US, increased competition, high insurance costs to cover legal risks for owners, and children’s safety groups. The brothers believe their trampolines are safe and that they furnish beneficial exercise to children and adults (as well as being a good source of family entertainment). They believe it is essential to find new markets outside the US.
To learn a little more about the business, here are two links that may help you visualize the business idea. Indoor Trampoline Parks, International Indoor Trampoline Parks, Trampolines Show Big Bounce Injuries
- Using the illustration entitled “Figure Four Ways of Doing Business,” in International Business Management on page 32 of the Tutorials Points link, help the Jonas’ decide whether to go global or to stay local while improving the current business in a holistic manner.
- Explain how you arrived at your answer and what other factors must be considered in choosing a strategic option.
Learning Activity #2
The Jonas Brothers think that they can go into other countries and manage the business just like the one in the US.
Explain to the Jonas’ in a memo some of the major differences and challenges in managing the operations abroad.