Discussion: Jazzercise – The Rebrand

Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter 2 in the text and the resources for Jazzercise, then address the importance of the following:

  • Corporate mission and rebranding alignment with it
  • Defining features of the product/service
  • Current competitors
  • How the company is differentiating itself from competition
  • What is your substantiated opinion of the potential rebrand effectiveness?

This discussion will inform your effort in Milestone One, due in Module Three.

In your responses to at least two of your peers, discuss consumer trends that may impact this business or the industry and brand’s new image.

 
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