Go to the website for Scotts Miracle Gro at www.scotts.com (Links to an external site.).
What evidence do you see of database marketing and of personalization? Review the concepts presented in the section â€œDatabase-Driven Marketing Communications.â€ What steps should Scotts take to develop data-driven communications with visitors to the website as well as individuals who make purchases?
Post your answer to the discussion question posted above AND respond to AT LEAST 2 of your classmate’s posts.