Case Study Project

Select a company that operates globally. Use the Internet and any other available sources to gather information on the company. Research the strategies the company is using to achieve a competitive advantage based on lessons from the textbook.

Based on your research and course material, write a case study report paper with the following major headings:

  • a) company description
  • b) benefits of global operation
  • c) technology used to support a global position
  • d) IT strategy used to gain market share and retention.
  • e) recommendations of the type(s) of technology, and methods by which the technology could support decision making.

The report should be of executive meeting presentation quality. The “body” of the document (excluding title page, references, tables and figures) should be not longer than 5 double spaced pages and include at least 1 table, and at least 1 figure and any necessary references.

 
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