Case Study 3: Chipotle

IntroductionMaking decision and solve problem is a daily process in our professional and personal lives. Technology provides a continuous flow of information needing to be processed and absorbed. Deciding what to do with the abundance of information our rational decision-making process guides us towards the right course of action. Decision making is the action or process of identifying a strategy to resolve problems (Miller, Hickson & Wilson, 1996).Unit Learning OutcomesULO 1: Contrast various approaches to ethical decision making. (CLO 3)ULO 2: Analyze a rational model of decision making to solve problems and make decisions. (CLO 1, 4 & 5)DirectionsMini-case studies: The students are expected to answer the questions associated with the case. These questions are intended to elicit thoughtful reactions to contemporary organizational behavior initiatives and challenges. The students are expected to carefully read the assignment instructions, then thoroughly and explicitly address each component of the corresponding case study questions.The responses should reflect higher level cognitive processing (analysis, synthesis, and evaluation), which is essential for someone in any industry, as diversity decisions affect all levels and stakeholders within the organization and in the external marketplace.There is no minimum number of references that need to be utilized to support the completion of this assignment.Case Questions:1. Explain the decision making Chipotle used to develop its marketing campaign?2. Describe how Chipotle became an example for ethical decision making in the fast causal restaurant industry?3. Explain why Chipotle may experience more ethical dilemmas than Taco Bell or McDonald’s in trying to maintain success?

 
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