case study 1544

Overview: After reviewing a synopsis of a digital advertising campaign, you will summarize the goals, execution, and results of the campaign.

Prompt: Select one of the campaigns below and address the following topics:

Problem and Goal: What problem was the brand trying to solve or what opportunity were they trying to capitalize on?

Solution: What was the solution?

Audience: Who was the target audience? What channels were used in the campaign?

Media Plan: Work backwards to deconstruct the brand’s media plan. What types of content were used in the campaign?

Results/KPIs: What KPIs were used to measure success? What were the results of the campaign?

Recommendations: How could they improve or extend the campaign further?

1 page with double spacing, 12-point Times New Roman font, and one-inch margins. Include at least three citations in APA format.

https://adexchanger.com/ad-exchange-news/taco-bell-takes-early-adopter-approach-to-digital-to-drive-sales/

https://digiday.com/marketing/taco-bells-content-first-ad-approach/

 
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