BoD

Overview of project:The Board of Directors at Post University has asked you to create an integratedmarketing communication (IMC) advertising program for the university. There are 2reasons for this project:1. The BoD wants a better understanding the target market(s) they are trying toattract.2. Your slides will help the marketing and admissions teams at Post determine howbest to promote the Post University brand and continue to grow the university.Instructions:Develop a professional PowerPoint presentation (approximately 8 content slides plustitle and reference slides) which includes the following:1. A title slide with your name, title of assignment and date (1 slide)2. Introduction explaining the purpose of the slide deck (1 slide)3. Approximately, how many colleges/universities are there in the US, and howmany active college students are there in the US. (1 slide)4. The Adult Learner Target Market. What is their the average age. What arethe most likely and best channels to attract them (social media, eMail, TV,billboards, satellite or terrestrial radio, newspaper, etc.)? (1 slide)5. Most adult students are in school to earn a degree so they can boost theirlifetime earnings. Generalize the value of a college education by inserting achart displaying the lifetime earnings comparison of lifetime high schoolearnings versus college education earnings (1 slide)6. How does Post University stand out against the competition of otheruniversities? (1 slide)7. Persuasive summary (1 slide)8. List of supporting references/citations (1 slide)MKT200 – Principles of MarketingUnit 6 Assignment: PowerPoint PresentationRequirements:1. You must enter a complete set of statistics, data and supporting information in theNotes section of each slide.2. You must include at least 3 references to support your work.3. Limit your use of bullet points. Instead, use large pics, graphics, charts and othervisual aids to help make the presentation come alive!Be sure to read and re-read the detailed instructions for each slide before you submityour work.

 
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