Balanced Scorecard

You were introduced to the concept of accountability in Chapter 15. The Balanced Score Card was introduced in Chapter 17.  The Balanced Scorecard is a business tool that has grown in popularity.  It provides a quick overview of the several performance measures in several areas of the organization.  Some managers feel that whatever gets measured will get improved simply because it is getting additional attention.  As you will see in Chapter 17, however, not everyone agrees that the scorecard is an effective performance management tool.Emma is on the fence as well.  She would like you to research the Balanced Scorecard concept and share your recommendations as to whether or not CM Tech should adopt the tool.Your research paper for Emma should include the following key elements:Provide an overview of the balanced scorecard that describes what the scorecard is and what a management team would hope to accomplish by using one.Debate the tool:  Explain the advantages and disadvantages of using a Balanced Scorecard.Develop your recommendation to Emma as to whether or not CM Tech should adopt the Balanced Scorecard.  Be sure to fully support your recommendation with reasoning, examples, and research.Your report should outline the key concepts in each area listed above and provide examples as appropriate.  Be sure your report is a minimum of 5 pages, includes an introduction and conclusion paragraph, title page, and references page.  The title and references pages do not count toward the total page count.

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