Unit 2: Marketing Plan Report 1
At the end of Unit 2, a 1600 word paper is due that summarizes your research with respect to one of the following topics:
- marketing ethics
- global marketing
- social media as a marketing tool
Your research can consist of article reviews, internet research, etc. You must not violate Park Universityâ€™s guidelines with respect to plagiarism.
- Your paper must follow APA format. Include a title page and a reference page. Name your file with your name, and paper 1 i.e. Jones paper 1 or Brown paper 1.
- Your file should be in either Microsoft word (.doc or .docx) or rich text (.rtf) format.
- Submit your paper to Turnitin via Canvas. Instructions are located here: How to submit a Turnitin Assignment (Links to an external site.).
- Ensure the originality of your paper. Your originality report from Turnitin should not be higher than 15%.
Textbook: Basic Marketing By: William Perreault, Jospeh Cannon and Jerome McCarthy