assurance of learning exercise chapter 4 morgan swot analysis

COMPLETE A SWOT ANALYSIS FOR MY CHOSEN COMPANY WHICH I HAVE ATTACHED

YOU MUST HAVE AT LEAST 3 TOPICS UNDER EACH CATEGORY OF THE SWOT ANALYSIS

YOU MUST ALSO LIST THE TOP 4-5 COMPRTITORS

HERE IS A SAMPLE FROM A CLASSMATE:

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wells Fargo. Strengths are:

1.Strong brand name and good financial position

2. Strong credit rating

3. Diverse products and services

4. One of the largest recruiters with over 280,000 employees globally

5.Wells Fargo is the second largest bank in deposits, home mortgage servicing, and debit card

Here are the weaknesses in the Wells Fargo SWOT Analysis:

1.Lacking in global acclaim as compared to competitors
2.Low customer-care and satisfaction
3.Legal issues

The opportunities in Wells Fargo SWOT Analysis:

1.Expansion in other countries

2.Diversifying portfolios for customers

3. Acquisitions and JVs

4. Commercial banking industry

The threats in the SWOT Analysis of Wells Fargo are as mentioned:

1.Changing govt regulations and financial crisis like recessions

2.Online frauds and scams

Below are the top 3 Wells Fargo competitors:

1. JP Morgan & Chase
2. Prudential Financial
3. ING Group

Reference:

Zigu. (n.d.). Wells Fargo SWOT Analysis: Competitors & USP: BrandGuide. Retrieved October 4, 2019, from https://www.mbaskool.com/brandguide/banking-and-financial-services/627-wells-fargo.html.

 
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