answer marketing questions

On the “slides and documents” page for this course, watch the movie entitled “ZIBA.” Answer the following questions:

  1. Describe ZIBA’s product design process. Is this process consistent with the one detailed in the chapter?
  2. Discuss the various ways that ZIBA’s process focuses on customer relationships in its design process.
  3. Discuss the relevancy of the product life-cycle to ZIBA’s design efforts. Do ZIBA’s activities focus on any particular phase of the life-cycle?…

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