On the “slides and documents” page for this course, watch the movie entitled “ZIBA.” Answer the following questions:
- Describe ZIBA’s product design process. Is this process consistent with the one detailed in the chapter?
- Discuss the various ways that ZIBA’s process focuses on customer relationships in its design process.
- Discuss the relevancy of the product life-cycle to ZIBA’s design efforts. Do ZIBA’s activities focus on any particular phase of the life-cycle?