Alternative Marketing

In a paper of 1,000-1,500 words, identify a successful direct marketing campaign recognized within the past 18 months. Provide an overview of the media strategy and messaging strategy as well as the metrics used to define success. Also, explain who the target audience for this marketer is in terms of media usage and demographics.

The paper must be supported by appropriately cited research.

Prepare this assignment according to the APA guidelines. An abstract is required, and is not part of the overall word count.

You are required to submit this assignment to Turnitin.

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