2 pages essay 29

In a two-page essay (double spaced; 12-point Times New Roman font; 1” margins on top, bottom, and sides; title page, references, and exhibits NOT included in the 2 page limit)

1) Describe the concept of strategic resource

2) Apply the concept to Howard Bank (https://www.howardbank.com/). Identify the strategic resource that is most responsible for Howard Bank’s success.

a) Describe the strategic resource

b) Give an example of how this strategic resource creates value for Howard Bank.

c) Apply the VRIO test to your proposed strategic resource.

d) Describe one way that Howard Bank can leverage this resource to either create another resource or increase the value of your identified resource.

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