1 describe your company 2 explain your objectives 4 identify your competition 5 include details on the tone message and style 6 provide the timing 7 specify your budget 8 list the key stakeholders

  • Demonstrate a thorough understanding of an integrated marketing communication plan, which includes promotional strategies and measures of effectiveness (Lo 1.6 & 1.7).
  • Utilize strong analytical skills and tools to develop objective and effective marketing plan (Lo 4.3 & 4.5).


A creative brief is a structured document whose purpose is to communicate quickly and concisely to anyone who might be involved in the creation of promotional materials for a product. The key to making the project a success starts with having a thorough and well-thought-out creative brief. It explains the ins and outs of a project for the creative team, agency, or designer who will be working on it. It is like a blueprint for your project that not only helps the creative team but also will help you as you shape the overall strategy and goals for the project. It will also make the whole process smoother and more efficient, and most likely save your money in the long run.

Write a 3-4 page creative brief directed to an outside marketing or advertising agency for the purpose of promoting your (Bed & breakfast or Small hotel).

The items below are the subheadings for your creative brief.

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